Mally is a white-label email marketing platform and agency email software that lets marketing agencies, freelancers, and side hustlers send email campaigns, automate sequences, and manage SMS marketing for their clients — all under their own brand. Unlike Mailchimp or ActiveCampaign, Mally offers a self-hosted option called Mally Tenant where agencies can own and white-label the entire platform. Mally is a Mailchimp alternative for agencies that includes white-label branding, unlimited client sub-accounts, SMS broadcasting, and CRM tools starting at $49/month for agencies.
grows with you.
Send beautiful campaigns, automate sequences, and track every open — on your own branded platform or ours. Stop renting. Start owning.
Trusted by agencies in 12 countries
Sending 50M+ emails per month
What are you here for?
Mally works for agencies managing client campaigns and for businesses running their own marketing. They're separate products with separate pricing.
I'm a marketing agency
I manage email and SMS for multiple clients. I want to white-label the platform and keep the margin.
See agency pricingI'm a business sending my own emails
I run marketing for my business. I want campaigns, automation, and SMS — without Mailchimp's per-email pricing.
See business pricingOne platform. Every channel. Total control.
Mally brings together email, SMS, automation, and analytics in one tight platform — built to be resold, rebranded, or run as-is.
Email Campaigns
Drag-and-drop builder, deep personalization, A/B testing, and scheduling. Reach the right people at the right time — every time.
SMS Broadcasting
Reach customers where they are. Bulk SMS with real-time delivery receipts, opt-out management, and full compliance built in.
Automation Flows
Triggered sequences, drip campaigns, and behavior-based sends. Set it up once and let Mally do the work — 24/7.
Real-time Analytics
Live open tracking, click maps, engagement scoring, and deliverability insights. Know exactly what's working and what isn't.
CRM + Reminders
Never miss a birthday, renewal, or follow-up. Smart contact reminders keep your client relationships warm without manual effort.
White Label Ready
Your brand, your domain, your platform. Clients interact with your product — they never see the name Mally anywhere.
From zero to sending in minutes
No DevOps. No DNS nightmares. No three-week onboarding. Mally Cloud gets you sending fast.
Create your account
Sign up in under 60 seconds. No credit card required. Your workspace is ready instantly — just add your sending domain and you're live.
Import your subscribers
Upload a CSV, connect your existing CRM, or use our API to sync contacts. Mally handles deduplication, tagging, and list hygiene automatically.
Send your first campaign
Choose a template, personalize with dynamic fields, preview across devices, and hit send. Real-time analytics appear the moment your emails start landing.
Pick the right model for your business
Mally Cloud for fast starts. Mally Tenant for agencies that want to own the whole stack.
Mally Cloud
— use it like Mailchimp at app.mally.ioFree
Get started with no credit card. Perfect for testing or small lists.
Pro
For growing teams and agencies managing multiple active lists.
Business
Scale without limits. For high-volume senders and larger agencies.
Own the whole platform
From $499 setup. We deploy Mally under your domain with your brand. Clients never see "Mally". Or get a full server license for $2,999.
Cloud vs. Tenant — full comparison
| Feature | Mally Cloud | Mally Tenant |
|---|---|---|
| Email campaigns | ||
| SMS broadcasting | ||
| Automation flows | ||
| Real-time analytics | ||
| CRM & reminders | ||
| White-label branding | ||
| Custom domain | ||
| Unlimited client accounts | ||
| Source code access | ||
| Self-hosted deployment | ||
| Keep 100% of revenue | ||
| One-time payment |
Your platform.
Not a seat on ours.
Get a complete copy of Mally deployed on your own server. Brand it as your own product, resell it to your clients, and keep every dollar you earn. We're the invisible engine — you own the brand.
We set up Mally under your domain. Your brand. Your platform. We handle everything.
Deploy on your own infrastructure. One domain license.
Custom domain + SSL
Deploy at app.youragency.com. SSL, SMTP, everything configured for your domain.
Unlimited client accounts
Onboard as many clients as you want. No per-seat or per-client fees — ever.
You keep 100% of revenue
Bill your clients whatever you want. Mally takes nothing. Your pricing, your margins.
Source code included
Full source code on delivery. Audit it, extend it, or integrate it with your stack.
Self-hosted, your servers
Runs on any Linux VPS or cloud instance. We provide Docker + deployment scripts.
Your brand everywhere
Custom logo, color scheme, email templates. Clients experience your product, not ours.
Agencies who switched to owning their stack
* Testimonials are illustrative and represent the kind of results Mally customers report.
“We run email for 40+ e-commerce clients. Before Mally Tenant, we were paying $3k/month across different platforms. Now we have one system under our brand, and we bill each client $200/month. The ROI was obvious in week one.”
“The white-label setup took about a day. Now clients log in to 'Apex Marketing Suite' — they have no idea what's running under the hood. It looks completely custom-built. The automation flows alone saved us from hiring another ops person.”
“We evaluated Klaviyo, Mailchimp, ActiveCampaign, and a few white-label options. Mally Tenant was the only one that gave us actual ownership. We control the infrastructure, we control the pricing, and we don't have to worry about some platform changing their terms overnight.”