Question 1

What is Mally?

Accepted Answer

Mally is a white-label email and SMS marketing platform built for agencies and businesses. You can use it as a hosted SaaS (Mally Cloud) or get your own fully branded instance under your own domain (Mally Tenant). Agencies use it to manage all their clients from one console; businesses use it to run their own campaigns.

Question 2

How is Mally different from Mailchimp or ActiveCampaign?

Accepted Answer

Mailchimp and ActiveCampaign are per-contact SaaS tools with no white-labelling. Mally is flat-rate for agencies, includes full white-label branding, unlimited client sub-accounts, SMS, and a self-hosted Tenant option. You're not renting a seat on someone else's platform — you can own the whole thing.

Question 3

Do I need technical skills to use Mally?

Accepted Answer

No. The platform is built to be used by marketers, not developers. If you choose Mally Tenant, we handle all the server setup and deployment for you — you never touch the command line.

Question 4

Is there a free trial?

Accepted Answer

Yes. Mally Cloud has a free tier you can start on with no credit card required. Sign up, import your contacts, and send your first campaign before paying anything.

Question 5

How much does Mally cost?

Accepted Answer

Mally Cloud Agency plans start from $49/month (flat rate, not per contact). Mally Tenant is $499 setup (one-time) plus $69.99/month for a fully managed dedicated instance. There's also a $2,999 one-time license option if you want to deploy on your own server.

Question 6

Is Mally really cheaper than Sendy when you count everything?

Accepted Answer

Yes, typically by a significant margin. Sendy costs $69 upfront but requires you to pay for server hosting, configure AWS SES yourself, hire a developer for setup, and manage everything ongoing. When you add that up, most users spend $400–$800/month in real terms. Mally Tenant is $69.99/month and includes everything — server, deployment, updates, and support.

Question 7

What are sending costs?

Accepted Answer

Mally uses your own AWS SES account for delivery — you pay AWS directly at ~$0.10 per 1,000 emails. Mally doesn't charge per email sent. Your monthly Mally fee is flat regardless of send volume.

Question 8

Can I get a refund?

Accepted Answer

Mally Cloud subscriptions can be cancelled at any time. Tenant setup fees are non-refundable once provisioning has begun, but we'll work with you if something goes wrong on our end.

Question 9

Is the $499 Tenant setup a one-time payment or recurring?

Accepted Answer

The $499 is a one-time setup fee paid when you apply. After that, the recurring cost is $69.99/month which covers your managed server, updates, monitoring, and support. There are no other mandatory fees — though very high-volume accounts may need an infrastructure upgrade, which we'll notify you about before making any change.

Question 10

What is Mally Tenant?

Accepted Answer

Mally Tenant is a fully white-label deployment of Mally on a dedicated server under your own domain. Your clients log in to your branded platform — your logo, your colours, your domain. No "Mally" branding anywhere. We provision the server, deploy the app, configure SSL, and manage everything ongoing.

Question 11

How long does Tenant setup take?

Accepted Answer

Once you apply and we confirm your domain is ready, setup is typically same-day. We provision the server, deploy the app, configure your domain and SSL, and hand you login credentials.

Question 12

Can my clients see it's powered by Mally?

Accepted Answer

No. Mally Tenant removes all Mally branding. Your clients see your platform name, your logo, and your domain throughout. The only time "Mally" appears is in your own agency-level billing.

Question 13

What happens if my server goes down?

Accepted Answer

With Mally Tenant, we manage the infrastructure. If there's a server issue, we fix it — that's included in the monthly fee. You don't need to hire a developer or contact a hosting provider.

Question 14

Can I migrate from an existing Sendy installation?

Accepted Answer

Yes. Mally includes a built-in Sendy migration tool that imports your subscriber lists, suppression lists, sent campaigns, engagement history (opens/clicks), custom fields, and autoresponders. It connects directly to your Sendy MySQL database.

Question 15

Does Mally handle email sending?

Accepted Answer

Mally uses your own AWS SES account to send emails — you connect your SES account to Mally. This keeps your sending reputation in your hands. AWS SES is one of the most reliable sending infrastructures available and costs ~$0.10 per 1,000 emails.

Question 16

Do I need an AWS account?

Accepted Answer

Yes, for email sending you need your own AWS account with SES access. Setting up AWS SES is a straightforward process — you verify your sending domain and request production access. Our docs guide you through it step by step.

Question 17

Does Mally handle bounces and spam complaints?

Accepted Answer

Yes. Mally connects to AWS SNS to receive bounce and complaint notifications from SES. Bounced addresses are automatically marked so they're not sent to again, and complained addresses are suppressed immediately.

Question 18

Can I use a dedicated IP for sending?

Accepted Answer

Yes — AWS SES supports dedicated sending IPs. You configure this in your SES account and Mally will send through your dedicated IP. Dedicated IPs give you full control over your sender reputation.

Question 19

Does Mally support SMS?

Accepted Answer

Yes. Mally includes SMS broadcasting alongside email, so you can run combined email + SMS campaigns and automations from the same platform.

Question 20

Does Mally have automation?

Accepted Answer

Yes. Mally includes a visual automation flow builder with multi-step sequences: email, wait (days/hours), add/remove tags, conditions, webhook calls, and internal notifications. You can also build automations from a plain English description using the AI builder.

Question 21

Does Mally have an API?

Accepted Answer

Yes. Mally has a full REST API for managing contacts, lists, campaigns, and automations programmatically. Interactive API docs are available at /api/redoc.

Question 22

Can I use Mally with Zapier or Make?

Accepted Answer

Yes, via the Mally REST API and webhook events. Zapier, Make, and any tool that supports HTTP can integrate with Mally to sync contacts, trigger campaigns, or react to events like new subscriptions or campaign sends.

Question 23

Does Mally support double opt-in?

Accepted Answer

Yes. Mally has built-in hosted subscribe forms with optional double opt-in. New subscribers receive a confirmation email and only join your active list after clicking the confirmation link — fully GDPR compliant.

Question 24

Is Mally GDPR compliant?

Accepted Answer

Mally includes the technical tools for GDPR compliance: double opt-in, hosted unsubscribe pages, suppression management, and data export. You're responsible for your own data practices, but Mally gives you everything you need to operate compliantly.

Question 25

What AI features does Mally have?

Accepted Answer

Mally includes seven AI-powered tools: a campaign composer (goal + tone → full email), a subject line scorer with grade and suggestions, natural language segment builder, natural language automation builder, campaign performance digest, and content translation into 12 languages.

Question 26

Which languages does translation support?

Accepted Answer

English, French, Spanish, Portuguese, German, Arabic, Chinese (Simplified), Japanese, Hindi, Swahili, Russian, and Italian. Translation works on subject lines, plain text content, and full HTML emails — preserving all HTML tags and template variables.

Question 27

Is there an extra cost for AI features?

Accepted Answer

No. AI features are included in all plans. They're powered by Claude via the Drux proxy and covered within your monthly plan.

Got questions?

Still have questions?