Turn browsers into buyers. Buyers into loyalists.
From abandoned cart recovery to post-purchase upsells, Mally gives e-commerce teams the email and SMS tools to own their customer relationships — without paying Klaviyo prices.
How E-commerce Brands use Mally
Purpose-built workflows for the way your business actually runs.
Abandoned cart sequences
Trigger an email + SMS sequence 1h, 24h, and 72h after cart abandonment. Recover revenue that would otherwise disappear.
Product launch campaigns
Build a pre-launch waitlist, tease with early access, and send the launch to a warmed-up audience that already wants it.
Post-purchase review requests
Automate a review request 7 days after delivery. More reviews, better SEO, higher conversion for the next buyer.
Win-back campaigns
Segment customers who haven't bought in 90 days. Hit them with a personalised offer before they forget you exist.
SMS order updates
Customers expect real-time updates. Send automated SMS for order confirmation, shipping, and delivery.
VIP loyalty programmes
Tag top spenders and treat them differently — early access, exclusive discounts, personal notes. Retention over acquisition.
Everything you need. Nothing you don't.
The tools e-commerce brands actually use, without the enterprise bloat.
What e-commerce brands say
"Our abandoned cart recovery flow alone pays for Mally three times over. Setup took an afternoon and it's been running untouched for six months."
Tomas Herrera
Head of Growth, Solstice Goods
"Klaviyo was costing us $800/mo and we were barely using 20% of the features. We moved to Mally Tenant, saved $730/mo, and honestly the experience is better."
Priya Nair
Founder & CEO, Verdant Studio
Own your customer channel.
Start free and connect your store. Your first automation can be live today.