Mally vs Sendy
Sendy costs $69 — but add a server, a developer to deploy it, and someone to keep it running and you're looking at $400–$800/mo. Mally Tenant is $69.99/mo, fully deployed and managed. You bring your AWS SES account. We handle everything else.
Quick summary
Is Mally cheaper than Sendy? On a total cost of ownership basis, yes — by a wide margin. Both platforms use the agency's own AWS SES account for sending — that part is on you either way. The difference is the platform layer. Sendy costs $69 to license but also requires paid server hosting (~$20–40/mo), a developer to deploy and configure it ($200–$500 one-time), and someone to manage updates and fix outages when they happen. Mally Tenant is $69.99/mo and includes server provisioning, platform deployment, managed updates, and same-day support — all the infrastructure work Sendy leaves you to figure out yourself. Sendy also has no white-label UI, no agency sub-accounts, no SMS, and no modern automation builder. For a solo technical sender, Sendy is fine. For anyone running a client-facing email business, Mally delivers more value at a lower real cost.
Sendy is $69. Until it isn't.
The license fee is just the entry point. Here's what you actually pay when you add it all up.
Sendy license
one-time
VPS / cloud server
per month
Developer setup & AWS SES config
one-time
Developer to manage issues & updates
per month
Downtime when nobody is on-call
every incident
Your AWS SES account (you set it up)
emails + your time to configure
after setup, hosting, and developer time
Mally Tenant — platform + managed server
per month
Setup & deployment
same day
Managed server & infrastructure
always on
Updates & monitoring
automatic
Support when things break
same-day response
Your AWS SES account (you set it up)
emails — same as Sendy
managed, supported, updated — nothing extra*
* Standard server included. High-volume accounts may need an infrastructure upgrade — we notify you first.
Both platforms use your own AWS SES account to send email — that part is the same. The difference is the platform around it. Sendy's $69 license hands you source code and docs. You still need a server, a developer to deploy it, and someone to keep it alive. At even $150/mo for a part-time sysadmin — well below market rate — you've already spent more than Mally. And unlike Sendy, Mally includes white-label branding, agency sub-accounts, SMS, and modern automation on top.
Feature-by-feature comparison
Sendy is technically self-hosted and cheap to run — but the $69 license is just the start. Every real cost is hidden: hosting, AWS SES setup, a developer, and an on-call engineer for when your server goes down at 2am.
| Feature | Mally | Sendy |
|---|---|---|
| Monthly cost (all-in) | $69.99/mo — everything included | $400–$800/mo when you count it all |
| AWS SES account required | Yes — yours to set up | Yes — yours to set up |
| Setup & deployment | Done for you — live same day | You pay a developer or spend days yourself |
| Server management | Fully managed — we handle it | Your problem — updates, downtime, security |
| When server has issues | We fix it — included in plan | Hire a developer or stay down |
| White-label / custom branding | Yes | No |
| Agency sub-accounts | Yes — unlimited clients | No |
| SMS broadcasting | Yes | No |
| Automation flows | Visual builder, unlimited steps | Autoresponders only — no flow builder |
| AI campaign composer | Yes | No |
| CRM & contact management | Yes | Basic lists only |
| A/B testing | Yes | No |
| Segments | Dynamic, condition-based | Static lists only |
| Keep 100% of client revenue | Yes | N/A — no multi-client support |
| Ongoing updates | Automatic — included | Manual — you deploy them |
| Support | Dedicated — response same day | Community forum only |
Why agencies choose Mally over Sendy
Both Mally and Sendy require your own AWS SES account — that's your sending infrastructure and always will be. What Mally handles is everything around it: provisioning your server, deploying the platform, getting you live, and keeping everything running. Sendy hands you a zip file and documentation. Mally hands you a working platform.
Sendy has no managed updates and no support contract. When your server crashes, a security patch breaks something, or your bounce rate spikes, you're on your own — or paying a developer by the hour. Mally's $69.99/mo includes managed infrastructure, proactive monitoring, and same-day support. Compare that to even a part-time sysadmin.
Sendy has no white-label UI, no multi-client sub-accounts, no SMS, and no modern automation builder. Mally Tenant is purpose-built for agencies: unlimited branded client portals, SMS broadcasting, visual automation flows, CRM, A/B testing, and AI-powered campaign tools — everything you need to sell email marketing as a service.
Ready to make the switch?
Try Mally Cloud free, or go straight to Tenant if you want your own branded platform.